Let's Get Social and Stay Local.
So who am I? I'm Abi, a New Hampshire marketing coach building grassroots communites where nonprofits in outdoor tourism communities can connect with loyal fans social media. My method is so simple a T-rex can use it.
The REEL Abi Allen
Over the years, my education and carrer path has taken me on adventures most people would not have the balls to try.
I always knew I was meant to help other and had a creative spark that most people didn't. I took classes to be a nurse, and didn't like it, moved across the country to Colorado (ALONE!), moved back to Rhode Island to try nursing again (still didn't like it), I worked summers on the beautiful shores of Block Island bartending and in retail, while writing short-stories and poetry (that I never shared with anyone) and learning photography.
In middle school I was diagnosed with Lupus, an autoimmune disorder that affects my connective tissue, joints, and likes to keep me medically "interesting." The doctors words, not mine.
I started my media career in high school writing for a community paper, now The Call and Times.
I have come to deeply understand what it is like to live in small rural towns, that are vibrant tourism communities, yet have unique challenges (infrastracture, cost of living, staffing, training, loss of institutional knowledge, retention rates, seasonal depression, burn out). Understanding the unique rhythm and seasonal grind is critical in what I do. I have been the leader and manager who has done it all. I also have seen places that I know and love disappear because someone didn't ask for help because it was too expensive.
Over the last two decades, I’ve worn a lot of different hats, but they all share a single thread: human connection. And that is what people are looking for right now, and probably why you are not being noticed on Facebook, Instagram, YouTube, TikTok, and LinkedIn.
MISSION
My Mission is to share the local stories that drive the 603 economy.
I believe that the heart of New Hampshire’s travel, outdoor recreation, and nonprofit sectors lies in our community.
My mission is to support short-staffed teams to build trust and real human connection.
By blending 20 years of live journalism storytelling with the high-stakes pressure management of emergency medicine, I empower local leaders and executives to conquer camera anxiety, build unscripted presence, and cultivate deep, revenue-driving human trust on screens, in the board room, and stages alike.
VALUES
My dad taught me that, the only thing you have to spend in life is time.
✨ I am passionate about doing work that’s creative, impactful.
✨Community is more than a word. It is a holistic heartbeat that builds relationships that bring people together and makes memories.
✨ Be yourself. I do my best to leave the jargon at the door, but I am human and forget.
✨ Active listning = active collaboration.
✨ It's ok, and encouraged, to laugh at yourself.
✨Missed-takes, are just learnings. Let's try again.
AWARDS &
LEADERSHIP
I have a track record going back to my first national graphic design award in the 4th grade, and won another national award for creative social media in 2023. I recently had six viral posts in 2026 for my nonprofit clients through organic social (not paid or boosted), all of which converted into new followers, website traffic, and sold out shows and events.
AWARDS
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Top Sales, Hilton
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Safety Bingo, Landry's Inc (multiple)
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Top Monthly Sales, Kay Jewelry
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Most Creative Team (Seasonal Program)
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Macintosh Best Design, 1997
COMMUNITY LEADERSHIP
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Vice President, Mount Washington Valley Chamber of Commerce Board
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Incoming Treasurer, PRSA Yankee Chapte
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Advocate for DEI initiatives, local business development, and community engagement across New Hampshire
OUR VISION
My goal is to help simplify sociail media for individuals, leaders, and teams, so they can be successful in your goals on social media. There is a lot to learn, and that is why I am here.
No person or industry is off limits. I am here to help you be successful so you can grow organically on Facebook, Instagram, YouTube, TikTok, and LinkedIn with the tools and resources that you already have available.