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ABOUT US
Strategic Storytelling and PR That Connects Communities and Brands
From New Hampshire’s mountains to national brands, Abigail Allen Media delivers award-winning communications that help tourism, travel, outdoor, and community-focused organizations shine. With a mix of marketing strategy, public relations, and authentic community engagement, we bring stories to life that spark connection and inspire action.
OUR STORY
The Person Behind the Lens & The Microphone
I didn't learn communication strategy in a sterile corporate classroom. I learned it in the real world, under pressure, where every second and every word counts.
My entire career has revolved around living and working in vibrant tourism communities—understanding the unique rhythm, seasonal grind, and community heart of these spaces. Over the last two decades, I’ve worn a lot of different hats, but they all share a single thread: mastering human connection when a script doesn’t exist.
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20 Years in Live Journalism: I’ve interviewed thousands of individuals, learning how to listen past the noise, discover the true emotional core of a story, and help camera-shy people speak with absolute clarity.
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A Decade in Emergency Medicine (EMT): I’ve stepped into absolute chaos with zero warning. Emergency healthcare taught me how to manage the human nervous system under pressure, conquer panic, and project steady, unshakeable authority when everything else fails.
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10+ Years in Travel, Tourism & Ski Operations: From the lifts to food & beverage trenches, I know how brutal staffing shortages are and how hard you work to capture seasonal, out-of-state consumer revenue.
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10+ Years in Nonprofit Management: I understand the immense pressure of moving donors, managing board expectations, and trying to change a community on a tight budget.
Why 603 Unscripted?
I founded 603 Unscripted by Abigail Allen Media because I kept seeing incredible regional businesses, outdoor brands, and nonprofits make the exact same mistake: hiding behind stiff, formal scripts or letting generic automation flatten their personality.
Your audience, your travelers, and your donors don't want a polished computer algorithm. They want you.
By fusing real-world crisis communication with high-end media strategy, I give your team the practical tools to shake off camera anxiety, command screens and stages with total confidence, and capture the raw human stories that drive actual bookings and donations.
No fluff. No corporate scripts. Just real presence.
MISSION
Our Mission is to protect the authentic human stories that drive the 603 economy.
We believe that the heart of New Hampshire’s travel, outdoor recreation, and nonprofit sectors lies in its people, not in computer algorithms.
Our mission is to support short-staffed teams from the trap of generic, automated AI marketing and cold, rigid scripting, to build trust and real human connection.
By blending 20 years of live journalism storytelling with the high-stakes pressure management of emergency medicine, we empower local leaders and executives to conquer camera anxiety, build unscripted presence, and cultivate deep, revenue-driving human trust on screens, in the board room, and stages alike.
OUR VALUES
A fortune cookie once told me, "To be authentic is to be true to yourself and your values," and this is what we strive for.
✨ Excellence with a Wink — We love doing work that’s creative, impactful, and yes — award-winning. (Because shiny trophies are fun, but impact matters more.)
✨ Community is Everything — From ski slopes to small towns, we thrive on building relationships that bring people together.
✨ Keep It Real — No buzzwords, no fluff — just authentic voices and stories that actually connect.
✨ Play Well With Others — Collaboration isn’t just a value, it’s our superpower. We believe the best ideas are born when brands, partners, and communities team up.
✨ Have Fun Along the Way — Because great work should feel good — for us, our partners, and the communities we serve.
AWARDS &
LEADERSHIP
Prior to her business, Abi and her teams have been recognized on the national stage and within in the communities we continue to collaborate with.
From industry honors to leadership roles, these recognitions reflect our commitment to excellence, creativity, and community impact.
INDUSTRY AWARDS
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Rise Up Challenge, SAM Magazine
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Best Skiing in the Northeast – Condé Nast Traveler
COMMUNITY LEADERSHIP
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Vice President, Mount Washington Valley Chamber of Commerce Board
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Incoming Treasurer, PRSA Yankee Chapte
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Advocate for DEI initiatives, local business development, and community engagement across New Hampshire
OUR VISION
No industry or business is off limits. Abi has worked with multiple Fortune 500 companies and national brands and has a passion for community connection, nonprofits, small businesses, and startups. Abigail Allen Media delivers award-winning storytelling across multiple industries, and has a proven track record, to boot. We’ll help you stand out, spark connection, and grow with strategy, creativity, and a little sparkle.